Darts for Target
UX/UI Design
Summary
Over the course of a 10-week semester project, our three-person team successfully developed a digital shopping cart interface tailored for Target. This innovative solution empowers customers with seamless navigation, a user-friendly shopping cart, real-time item location and stock updates, and additional functionalities. Throughout this endeavor, we developed our skills in project management, application development, and crafting optimal user experiences.
Duration:
10 weeks, Nov '23
Skills:
Project Management, UX, & UI Design
Tools:
Figma
Design Process
The Double Diamond Model: To Discover, Define, Develop, & Deliver
The utilization of the double diamond model the team was able stage our various perspectives to center the project scope. Define a clear problem and iterate ideas to develop solutions. By the end the team was able to deliver a refined final product with a clear goal.
Discover
The Scope: To curate an application prototype for Target through a digital shopping cart experience.
This stage we were able to produce our project scope to prepare for conducted research, draft deliverables, and set an initial timeline. With this in mind, we have planned to embark on the journey of our project.
Questioning initially how this would be successful, affect the current shopping experience, and what would the experience deliver? With these thoughts in mind, it brought a clear question to our understanding of the brick-and-mortar shopping experience and our intentions. Research was required to further advocate our goal. This is where we went to search for our answers.
Define
The Research: Gather Insight into the in-store experience, online experience, and possible experience.
The main goals in this section was the set the problems that needed to be addressed with possible solutions. Including the set criteria for our design formats taking consideration of current web, mobile, and in-store platforms.
aesthetic and clear ease to the user's experience from target's mobile application and new features & formats. the application ran through weekly development processes from wireframing to interactive prototypes.
Questioning initially how this would be successful, affect the current shopping experience, and what would the experience deliver. With these thoughts in mind, it brought a clear question to our understanding of the brick-and-mortar shopping experience and our intentions. Research was required to further advocate our goal. This is where we went in-store for answers.
Develop
The Scope: To curate an application prototype for Target through a digital shopping cart experience.
This stage we were able to produce our project scope to prepare for conducted research, draft deliverables, and set an initial timeline. With this in mind, we have planned to embark on the journey of our project.
Questioning initially how this would be successful, affect the current shopping experience, and what would the experience deliver. With these thoughts in mind, it brought a clear question to our understanding of the brick-and-mortar shopping experience and our intentions. Research was required to further advocate our goal. This is where we went in-store for answers.
Deliver
The Scope: To curate an application prototype for Target through a digital shopping cart experience.
This stage we were able to produce our project scope to prepare for conducted research, draft deliverables, and set an initial timeline. With this in mind, we have planned to embark on the journey of our project.
Questioning initially how this would be successful, affect the current shopping experience, and what would the experience deliver. With these thoughts in mind, it brought a clear question to our understanding of the brick-and-mortar shopping experience and our intentions. Research was required to further advocate our goal. This is where we went in-store for answers.
