UNA by Games for Love

Working with Games for Love has been a meaningful extension of my creative practice, allowing me to apply my design skills toward a mission larger than myself. As a nonprofit focused on leveraging gaming and technology to support children in need, their Helping Kids for Life initiative became the foundation for this project.This work began as a UX/UI exploration and evolved into a broader branding and merchandise system for their UNA initiative. Drawing inspiration from platforms like YouTube and Twitch, as well as other organizations within the streaming ecosystem, the goal was to establish a distinct and recognizable identity. The resulting direction aims to position UNA as a cohesive brand that not only aligns with Games for Love, but also empowers streamers to represent a clear sense of purpose, community impact, and initiative through both digital and physical touchpoints.