Games for Love

Games for Love has been a meaningful extension of my creative practice, allowing me to apply my design skills toward a mission larger than myself. A nonprofit focused on leveraging gaming and technology to support children in need, their Helping Kids for Life initiative became the foundation for this project.

Tools

Photoshop

Illustrator

Figma

deliverables

Branding Guidelines

Prototype

Mock-ups

Role

UX/UI Designer

Brand Designer

Timeline

Ongoing

Overview

What is UNA?

UNA is a platform concept developed by Games for Love that bridges online content creators with charity organizations. The goal is to give nonprofits a direct channel into the audiences of streamers and creators who already support their causes whether through in-stream shoutouts, embedded donation drives, or featured video content. UNA serves as the central hub where creators, charities, and audiences can discover events, partnerships, and active fundraisers.

What is UNA?

The Challenge

!

Starting from Zero

From the Start

Every design decision, from layout conventions to visual identity, has to be established without a precedent to lean on. As the main designer, the product requires a complete UI and brand system from scratch.

Priority Features

Figuring out which features mattered most to users, since design all elements at once would dilute the experience. Determining which experiences would deliver the most value in early development is a must.

Supporting Users

UNA user base spans to support charity organizations in management, streamers integrating causes into their content, and Games for Love overseeing the ecosystem, each with different goals.

Starting from Zero

From the Start

Priority Features

Supporting Users

UNA user base spans to support charity organizations in management, streamers integrating causes into their content, and Games for Love overseeing the ecosystem, each with different goals.

Research

Goals

Strengthen Creator & Charity Connections

Build a platform that enables meaningful relationships between content creators and charitable organizations through partnerships, fundraising, and community engagement.

Support the Games for Love Mission

Expand Games for Love's impact by leveraging streaming communities to advocate for charitable causes and increase awareness.

Create a Scalable Foundation

Design a flexible visual identity and interface system that is easily managable by GFL, capable of supporting future growth, features, and partnerships.

Goals

Strengthen Creator & Charity Connections

Build a platform that enables meaningful relationships between content creators and charitable organizations through partnerships, fundraising, and community engagement.

Support the Games for Love Mission

Expand Games for Love's impact by leveraging streaming communities to advocate for charitable causes and increase awareness.

Create a Scalable Foundation

Design a flexible visual identity and interface system that is easily managable by GFL, capable of supporting future growth, features, and partnerships.

User Needs

Charity Groups

Need brand visibility, creator partnerships, and management tools

Content Creators

Need simple onboarding, campaign discovery, and partnership opportunities.

Games for Love

Need a scalable platform that strengthens their charitable ecosystem.

User Needs

Charity Groups

Need brand visibility, creator partnerships, and management tools

Content Creators

Need simple onboarding, campaign discovery, and partnership opportunities.

Games for Love

Need a scalable platform that strengthens their charitable ecosystem.

Exploration

Twitch

While not a direct competitor, Twitch provided insight into familiar interaction patterns and creator-focused experiences.

A broad, browsable landscape of live and on-demand content gives users multiple entry points into the platform
Persistent navigation mirrors conventions seen across social platforms, reducing the learning curve for new users
Twitch has built-in charity campaigns and fundraiser tracking yet lacks the depth of features

streamlabs charity

As the closest competitor, Streamlabs Charity demonstrated how trusted fundraising tools and nonprofit registration systems could function within the creator ecosystem.

Streamers can launch a campaign on behalf of charity with a live page to manage all active campaigns.
Set donation-based milestone tied to live stream alerts to incentivize viewers to donate to reach milestones set by the streamer.
Invite a group of participants to collectively support a fundraiser, with options for a shared goal and integrated stream alerts.

Ideate

Low-Fidelity Wireframes

Create Account Pop-Up

Dashboard

Onboarding

Events

Add Connections

Add Connections Pop-Up

SCROLL/DRAG TO MOVE

Roadblock

Designing for All Users in Coherence

Creating the user flows, I found a roadblock in the UNA platform as it solely focused on the content creator experience. Early dashboard concepts were designed around the needs of streamers and fundraising participants, but for the platform to evolve, it became clear that charitable organizations and Games for Love administrators required entirely different information and workflows. A single creator-focused dashboard could not effectively support all three audiences.

Designing for All Users in Coherence

The initial prototype for UNA focused primarily on the content creator experience. Early dashboard concepts were designed around the needs of streamers and fundraising participants, but as the platform evolved, it became clear that charitable organizations and Games for Love administrators required entirely different information and workflows. A single creator-focused dashboard could not effectively support all three audiences.

Original User Flow

Expand UNA Dashboard with Roles

Rather than creating separate products, I designed a flexible dashboard system that adapted to each user's role. By maintaining shared navigation patterns and reusable components, the experience remained visually consistent while presenting role-specific content and actions for content creators, charitable organizations, and Games for Love administrators. This created distinct user flows tailored to the responsibilities of each audience.

Reworked User Flow

Events User Flow

The Events page is where publicly hosted fundraisers are posted by non-profits charity organizations. For creators to engage with such events they are able to start a campaign from viewed event. With the ability to add other creators as collaborators with their set stream able to showcase alerts, milestones, and more to be edited on the campaign page.

Games for Love

Overview

What is UNA?

What is UNA?

The Challenge

!

Starting from Zero

Starting from Zero

Research

Goals

Strengthen Creator & Charity Connections

Support the Games for Love Mission

Create a Scalable Foundation

Goals

Strengthen Creator & Charity Connections

Support the Games for Love Mission

Create a Scalable Foundation

User Needs

User Needs

Exploration

Ideate

Low-Fidelity Wireframes

Roadblock

Designing for All Users in Coherence

Designing for All Users in Coherence

Original User Flow

Expand UNA Dashboard with Roles

Reworked User Flow

Events User Flow

Events User Flow

Design

Works

About

Contact

LinkedIn

Resume

Works

About

Contact

LinkedIn

Resume

Works

About

Contact

LinkedIn

Resume