Overview
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Meet Games for Love
UNA is a platform concept developed by Games for Love (GFL) that bridges online content creators with charity organizations. Giving nonprofits a direct channel into the audiences of online creators who support their causes through in-stream promotions, live donation drives, or featured video content. UNA serves as the central hub where creators, nonprofits, and audiences can discover events, partnerships, and active fundraisers.
Starting from Ground Zero
From layout conventions to visual identity, all must be established without a precedent to lean on. As the main UX/UI designer, the UNA project required more care beyond my main role.
UNA user base spans many from charity organizations, online content creators, and Games for Love each with different needs and goals for UNA to set accordingly.
How could we create a platform that is recognizable and offers a solution to the diverse target audience?
Goals
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Strengthen Creator & Nonprofit Partnerships
Build a platform that enables meaningful relationships between content creators and charitable organizations through partnerships, fundraising, and community engagement.
Support GFL & Partner Missions
Expand Games for Love's mission impact by leveraging online communities to advocate for charitable causes and increase awareness.
Create a Scalable Foundation
Design a flexible visual identity and interface system that is easily manageable by GFL, capable of supporting future growth, features, and partnerships.
Users
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Chairty Groups
Need brand visibility, creator partnerships, and management tools
Online Creators
Need simple onboarding, campaign discovery, and partnership opportunities
Games for Love
Need a scalable platform that strengthens their charitable ecosystem
Exploration
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Twitch
While not a direct competitor, Twitch provided insight into familiar interaction patterns and creator-focused experiences, with minimum charity integration.
A broad, browsable landscape of live and on-demand content gives users multiple entry points into the platform
Persistent navigation mirrors conventions seen across social platforms, reducing the learning curve for new users
Twitch has built-in charity campaigns and fundraiser tracking yet lacks the depth of features
Streamlabs Charity
As the closest competitor, Streamlabs Charity demonstrated how trusted fundraising tools and nonprofit registration systems could function within the creator ecosystem.
Streamers can launch a campaign on behalf of charity with a live page to manage all active campaigns
Set donation-based milestone tied to live stream alerts to incentivize viewers to donate to reach milestones set by the streamer
Invite a group of participants to collectively support a fundraiser, with options for a shared goal and integrated stream alerts
Wireframes
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Roadblock
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Platform Sign-up Coherence
Creating the user flows and early design concepts, I found myself building the UNA platform solely focused on the content creator experience during the sign-up flow. Designed around the needs of the online creator and fundraising participants, but for the platform to evolve it became clear that there is more headspace needed to create for the other users to exist. Charitable organizations and GFL administrators required entirely different platform architecture workspaces. A single creator-focused dashboard could not effectively support all three audiences, how could we do that on the same platform?
Expanded Designated Onboarding Roles
Rather than creating separate pages that act as extensions of UNA, I designed categorized onboarding and dashboard system that adapted to each user's role. By maintaining shared navigation patterns and reusable workspace components, the experience remained visually consistent. While presenting role-specific content and actions for online creators, charitable organizations, and GFL administrators. This created distinct user flows tailored to the responsibilities of each audience with space to grow.
Final Design
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