Marty Supreme
'26
Merchandise and products for Marty Supreme's Dream Big ethos through everyday products.
Role
Merchandise
Graphics
Toolkit
Adobe Photoshop
Adobe Illustrator
Figma
Timeline
3 Weeks
Overview
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DREAM BIG
Drawn in by A24's marketing and Timothée Chalamet's performance, one message stayed with me: DREAM BIG. This project explores what it means to carry that ethos beyond the theater through accessible everyday life and novelty objects.
Design for a Broader Target Audience
Marty Supreme marketing produced a high-end clothing line, defining there is reason to push into designing for that market. This collection goes in a different direction towards functional products, more accessible merchandise, and home-oriented products. Translating the film's aspirational identity into a product line that invites a broader audience to live alongside the DREAM BIG message.
What Products fits the DREAM BIG Message that an Audience would Engage With?
Goals
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Create Novelty Products
Outside of creating print for the products, I what to establish the novelty products beyond the design. Whether that is creating a background of that product and bring life to what could be in someone's home.
Highlight the "Orange"
Outside of creating print for the products, I what to establish the novelty products beyond the design. Whether that is creating a background of that product and bring life to what could be in someone's home.
Reach the Audience
The film's marketing impacted certain targets with primarily sports and streetwear, I want to reach that current and a new audience who'd engage with alternative products.
Exploration
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Marty Supreme's Marketing
The visual direction drawing primarily from the film's own marketing with bold orange palette, the running silhouette, Chalamet's handwritten Instagram stories, and the ping pong ball as recurring icon. These elements already had cultural traction that the collection extends them into a new product context.
The American '50s Dream
A second call of inspiration came from 1950's American design the era the film's table tennis world portrays. Mid-century sports ephemera, vintage Americana illustration, and athletic club aesthetics added a timeless utilitarian quality that grounds the collection in something more than trend.
Design Guide
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Visual Guide
Assets
Final Design
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